iGotPro enables you to gain the visibility you desire by cross-promoting between other professionals and each other’s clients. However, cross-promotion is all about building your team of trusted professionals, and it needs a strategy. In iGotPro, we call this, a focused collaboration strategy.
By collaborating with other professionals in adjacent and relevant industries or services, you will not only be able to expand your reach to new clients, but also establish your brand and professional reputation as an influencer. By providing all-encompassing advice or a referral, your clients will look up to you as a supportive professional, who understands their needs.
STEP 1: LIST THE SERVICES YOUR IDEAL CLIENTS WILL NEED
Understand your clients, and analyse their needs. Expand your analysis beyond the traditional boundaries to include other requirements that your clients might need even though you may not be directly offering them yourself. . For example, if you work as a real estate agent, think of what other services your client might need. Will they need home staging, mortgage, or moving services? By referring trusted professionals who can provide these services, you demonstrate to your client your expertise and most importantly your willingness to go the extra mile to solve their problems.
STEP 2: STRATEGICALLY IDENTIFY THOSE PROFESSIONALS OR BUSINESSES THAT WILL CREATE A SUSTAINABLE ADVANTAGE
Referring other professionals is a huge responsibility. You first need to do your due diligence to understand the supplementary needs of your clients and then find out who in your network is capable of helping your client. A referral is like a testimony; you need to research the professional or the service provider, investigate their capabilities and be confident of their professionalism before you refer them to your clients. It ultimately enhances or deteriorates your credibility.
STEP 3: DESIGN A REFERRAL PROCESS
iGotPro will help you understand the business model and value proposition of other members. This is the first phase of the referral process, recognizing the capabilities of other professionals and identifying synergies.
The next step is to communicate with the members you would like to include in your referral circle. By informing other members about your desire to refer them, you are building stronger professional alliances, and a culture of -focused collaboration. In addition, you will get to learn best practices from other members and the value of the services they provide.
Once you have chosen your trusted partners, review their posted articles in iGotPro, which you can include in your newsletters to your clients. Including this additional information in your newsletters gives additional value to your communiques and helps you build additional credibility with your clients. They begin to see you as a source of trusted information. Now you can ask your trusted Partner members to do the same for you and by including your information and articles in their newsletters, inform their clients about your unique services. This is true collaborative reciprocity at work!
Finally, use the e-troduction features to initiate the referral process. When you do an e-troduction, make sure to take your time in writing a polished message to your target client and remember to write in a clear and concise manner as to why you are offering this referral, focusing on the expected benefits to your client.
Always remember that when you give an adequate referral today, you will get one tomorrow in return. Givers gain. Build your professional alliances, strengthen your business network, and through them, meet with your new ideal clients.